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  • Writer's pictureJamesDavies

Digital Marketing: The Top Strategies Every Recruiter Should Know

1. Introduction

As a recruiter, it’s important to be up to date on the latest digital marketing trends and strategies. With speeds which the internet is changing, It can be a challenge which makes it difficult to keep up! In this blog post, we’ll go over the top digital marketing strategies every recruiter should know.

From SEO to social media, these strategies will help you reach your target candidates and source the best talent for your open positions.

Keep reading to learn more!


LinkedIn bikes in blue

2. Utilizing LinkedIn

LinkedIn is one of the most popular digital marketing strategies for recruiters. With over 600 million monthly active users, LinkedIn is an invaluable resource to source potential candidates and make meaningful connections.


There are numerous strategies you can use to leverage LinkedIn for recruitment purposes.


1. Set up a company page – Creating an optimized company page can help you attract talent and build a professional brand for your company.


2. Connect with passive candidates – LinkedIn is great for finding passive candidates and interacting with professionals in your industry.


3. Leverage LinkedIn Ads – With LinkedIn Ads, you can target users based on job titles, experience level, and more.


4. Optimize your job postings – Optimizing your job postings will make sure the right candidates can easily find them.


Using LinkedIn can be an effective tool for recruiters to reach out to both passive and active candidates. With these strategies, you can create an engaged and relevant network of recruiters and potential candidates who are interested in your opportunities.


3. Incorporating responsive design


Another effective digital marketing strategy for recruiters is to incorporate responsive design into their website that can fit different device sizes.


Mobile devices account for over half of the website traffic, and a website tailored to mobile users can capture wider audiences. This is a extremely important digital strategy for recruiters to understand if they want to reach a wider audience and attract more talented professionals.


Responsive design adjustments will make your website user-friendly across different platforms and devices. This will ensure that your website content has proper visibility across all the devices, making the visitor experience less complicated and creating a more attractive visual interface. Such adjustments will help you build a more attractive, user-friendly, and efficient website that can easily capture potential candidates.


Adopting responsive design for your website can make you more competitive in the digital recruiting space, as it enhances usability and also improves your chances of reaching potential candidates. It’s an important digital marketing strategy for recruiters to understand and implement in order to successfully optimize their digital presence.

4. Creating content that educates


Making sure that you have relevant content in all your material that you use is essential to the success of any digital marketing strategy. The right content should be useful, engaging, and informative and should provide opportunities for further connection with the reader. As a recruiter, creating the right kind of content can be instrumental in attracting the right talent for your hiring needs.


Content marketing for recruiters is about providing appropriate information and resources in order to establish yourself as an expert in the hiring industry. This includes creating content that takes candidates through the entire recruitment process, from writing a successful CV to preparing for the interview. Content should be varied and enlightening. Consider creating podcasts, infographics, blogs, tutorial videos and case studies providing you have a different point of view on recruiting.


Creating original and valuable content is key to staying ahead of the competition and can provide the right educational spaces to network with potential candidates. Establishing yourself as an industry expert can help you to stand out from the competition, build a robust online presence and establish yourself as a trusted source of information to potential candidates.


5. Creating a solid social media presence


Social media is a powerful tool for recruiters looking for the perfect candidates and is an important component of an effective digital marketing strategy. Digital platforms such as LinkedIn, Twitter and Facebook provide an opportunity to reach out to potential candidates. Recruiters and organizations.


Linkedin Logo as a button

3. Create an attractive landing page to engage the candidate more effectively.

can use social media to advertise job openings, showcase their company culture and engage with candidates.


The best strategies for successful social media usage include:


1. Building a professional social media presence and treating it like a marketing tool. Consider using the same approach you would use to market a product.

2. Interacting and engaging with potential candidates and industry peers through likes, comments, and shares.

3. Conducting proactive searches for suitable candidates.

4. Highlighting and taking advantage of recruiting events online.

5. Automating processes, such as job postings on Twitter and other platforms to increase visibility.

6. Re-sharing content to promote your brand and maintain engagement.

7. Producing content that outlines career opportunities and the work culture at the organization.

8. Creating a company-specific social media audience to increase candidate appeal.

9. Participating in trending hashtag conversations for visibility.

10. Establishing long-term relationships with potential candidates, who may be suitable for future job openings.


By using these strategies efficiently, digital recruiters can effectively reach, engage, and interact with the right people and build a solid digital presence in the hiring world.


6. Pay-per-click advertising


PPC, or Pay-Per-Click advertising, is a powerful digital marketing tool for recruiters. This type of advertising uses digital platforms, such as Google Ads, to target potential candidates. It makes it easier to assess the ads and reach people who are interested in a job or in the particular industry. With PPC, recruiters can use targeted keywords in their ads, customize the ads using visuals, and have control over the budget and goals. It enables recruiters to select the most relevant candidates, control who sees the ad, measure the success of the ad, and adjust the approach accordingly.


Picture of a building with yellow writing of the Alamo on it

5. Creating a solid social media presence

Social media is a powerful tool for recruiters looking for the perfect candidates and is an important component of an effective digital marketing strategy. Digital platforms such as LinkedIn, Twitter and Facebook provide an opportunity to reach out to potential candidates. Recruiters and organizations can use social media to advertise job openings, showcase their company culture and engage with candidates.


The best strategies for successful social media usage include:


1. Building a professional social media presence and treating it like a marketing tool. Consider using the same approach you would use to market a product.

2. Interacting and engaging with potential candidates and industry peers through likes, comments, and shares.

3. Conducting proactive searches for suitable candidates.

4. Highlighting and taking advantage of recruiting events online.

5. Automating processes, such as job postings on Twitter and other platforms to increase visibility.

6. Re-sharing content to promote your brand and maintain engagement.

7. Producing content that outlines career opportunities and the work culture at the organization.

8. Creating a company-specific social media audience to increase candidate appeal.

9. Participating in trending hashtag conversations for visibility.

10. Establishing long-term relationships with potential candidates, who may be suitable for future job openings.


By using these strategies efficiently, digital recruiters can effectively reach, engage, and interact with the right people and build a solid digital presence in the hiring world.


man typing on a laptop and holding a mobile phone

6 Pay-per-click advertising

PPC, or Pay-Per-Click advertising, is a powerful digital marketing tool for recruiters. This type of advertising uses digital platforms, such as Google Ads, to target potential candidates. It makes it easier to assess the ads and reach people who are interested in a job or in the particular industry. With PPC, recruiters can use targeted keywords in their ads, customize the ads using visuals, and have control over the budget and goals. It enables recruiters to select the most relevant candidates, control who sees the ad, measure the success of the ad, and adjust the approach accordingly.


Here are 6 strategies to consider when optimizing PPC:


1. Conduct detailed research to identify the best keywords to target.

2. Create multiple campaigns to cater to the varying needs of different candidates.

3. Create an attractive landing page to engage the candidate more effectively.

4. Craft compelling ad copy to drive more clicks.

5. Use visuals such as images and videos to make the ads stand out.

6. Analyse PPC performance and make important changes to maximize ROI.


By taking the time to strategize, create and measure PPC campaigns, digital recruiters can add another layer of digital marketing to their repertoire and increase their ROI from the process.


7. Search engine optimization


Letters on a plain white wall spells SEO

Search engine optimization (SEO) is a very important and critical aspect of digital marketing. SEO is a set of strategies and techniques that help recruiters rank higher in search engine results pages (SERPs), thereby increasing the visibility of their website.


To optimize their SEO, recruiters should approach their SEO from two angles. Firstly, they should identify and acquire the best keywords for their specific industry and business goals. They should research the competition for said keywords and identify keywords their competitors are not targeting. They should also use a tool such as Moz or Ahrefs to identify keyword opportunities.

Secondly, recruiters should focus on optimizing their content. Content is an extremely important factor in SEO and search engines will rank content higher if it is well-structured, relevant, and up to date. It is also important for content to be optimized for user experience; meaning it should be easy to read, informative, and engaging. Recruiters should also look into link building; adding external links increases credibility, which can help to drive more traffic to the website.


By taking the time to strategize and execute a proper SEO strategy, recruiters can improve their website ranking and drive more qualified job seekers to their website.


Two ladies pointing to a computer screen at work on a desk

8. Creating a strong email marketing campaign

Email marketing is important for recruiters who are looking to increase the visibility of their digital platform. Email marketing is a great tool for creating, managing, and sustaining relationships between recruiters and potential job seekers. An effective email marketing campaign can deliver high success rates at a low cost, making it a great way to increase ROI and reach potential job seekers.


In order to create an effective email marketing campaign, recruiters should begin by deciding the type of messages they want to send, establishing a target audience and creating a strategy to reach them.


Once the campaign is planned, recruiters should go about creating content. This may include promotional emails, newsletters, blog posts and other content tailored to the target audiences’ interest. It is important to ensure an email is well-crafted and engaging so the job seekers opening the email pay attention to the content.

In conjunction with the content creation, recruiters should create an email template that is visually appealing and represents their business in the right way. An attractive email design that reflects the company’s branding is key to catching the recipient’s eye and retaining their attention.


Once the content is in place, recruiters should promote their emails by using social media, displaying them on their website, and including them in their blog posts. This will help to drive more traffic to their emails and increase the chance of capturing more job seekers’ attention.


By creating a strong email


Laptop screen showing the G-mail sign for email

Digital Marketing: The Top Strategies Every Recruiter Should Know



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